The Canadian Program (SAMS-UNB BBA Program ) has been founded as a result of mutual strategic partnership between the Faculty of Management Sciences (SAMS) and the Faculty of Business Administration (University of New Brunswick UNB ) to award the Bachelor Degree in Management Sciences.

Located on UNB’s Fredericton campus, the Faculty of Business Administration is one of the leading business schools in Atlantic Canada with an international reputation in research and teaching. The Faculty was formed with the cooperation of New Brunswick companies and professional associations to help meet the growing needs of Canadian managers for specialized training in the field of business organization management. It offers degree programs leading to the Bachelor of Business Administration and the Master of Business Administration.

A survey by Canadian Business magazine of MBA graduates from 22 Canadian business schools found that UNB graduates were highly satisfied with their learning experience. Amongst the business schools surveyed, graduating students attributed to UNBF the 4th highest score in terms of perceived strengths of its programs, particularly in Finance (score: 89/100), General Management (87), International Business (86), and Marketing (86). Canadian Business also highlighted UNB's MBA Consulting group which has provided many small business owners "good advice on the cheap". The consulting group, comprised of MBA students, is able to work on "real life, real time" situations that significantly enhance their experiential learning.